HMH Fusion Web & search studio

E-commerce

A shop that sells, not one that displays.

Between the product someone looks at and the payment they confirm, there are a dozen places where a customer is lost. A good shop is first of all a shop where nobody is lost.

  1. The catalogue

    Clear product pages, variants, stock, categories you move through without effort. A badly ordered catalogue does not sell, whatever the quality of the goods.

  2. Payment

    Secure card payment taken directly on your site. No redirect to an unfamiliar page, which is what abandons one basket in three.

  3. Orders

    Tracking, statuses, customer notifications, invoices. You manage everything from one screen, without having to learn another trade.

  4. The path to purchase

    Every step between the product page and the confirmation is somewhere people give up. We handle them one by one: fewer fields, fewer clicks, fewer reasons to leave.

  5. A shop in three languages

    The same catalogue in French, English and Arabic, with the currencies to match and right-to-left reading for Arabic. Three markets, one shop to run.

  6. Your product pages are front doors

    Most of your visitors will never arrive through the homepage: they will land on a product, from Google. So those pages are written and tagged for it, with the structured data that shows price and availability directly in the results.

The path between the product page and the order Five successive steps, from viewing a product to a confirmed order. Each step loses visitors. The widths illustrate the principle; they are not measured rates. They see the product They open the page They add to basket They fill in their details They order
The widths illustrate the funnel principle. They are not measured rates: yours will depend on your shop.

Discuss my shop

Contact

Let us talk about your project.

Describe your business in a few lines, or send me the address of your current site. I reply promptly, with an audit and concrete directions.

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